Full service, with no added fat
Candi is dedicated to making a long term contribution to our clients whilst supporting immediate sales and marketing goals. Our services encompass social, mobile and multichannel marketing and commerce and are continuously evolving to reflect the rapidly changing behaviour of consumers. Three key consumer trends have informed the way we are adapting:
- The blurring boundaries between brand experience, sales and customer service
- A shortening time gap between consideration and purchase, with the adoption of multiple channels in non-linear purchase paths
- A closing physical gap between the real world and digital, as consumers use mobile to help streamline their real life experiences
We believe businesses must do the same - or lose out to those who are.
Strategy & Planning
Digital strategy
Market research
Consumer insights development
User research
Online and multichannel proposition development
Multichannel consumer prioritisation development
Multichannel, multi-device and multi-touchpoint experience
design
Communications planning
Content strategy
Campaign planning, evaluation and optimisation
Mobile & Emerging Platforms
Strategy & roadmap development
App design and build for multiple devices & platforms
App store distribution
Mobile web experience design and build
Mobile service design
Multi-screen brand design
eCRM
Consumer marketing database development
Contact strategy
Data planning
Actionable segmentation
multichannel, multi touchpoint retention campaigns
eCommerce
eCommerce design and UX with experience across most major
commerce platforms, software and devices
Mobile commerce design
Social shopping design
Mid-tier platform architecture design and build
Customer service design
ROI modelling
Dashboard configuration
Performance optimisation
Social Media
Brand and business strategy
Social media monitoring and brand tracking
Social media outreach and campaigns
Search integration
Blogger and influencer programmes
Customer advocacy programmes
Customer service strategy and management
Community management
Social media operations design
Training in social media management and dialogue
Brand Campaigns
Acquisition, retention and activation campaigns and
programmes
Multichannel brand experience design
Channel campaigns
Branded Content
Content origination for social, brand and eCRM programmes
Customer services content
Games and applications
Video, photo and image creation
Search engine optimisation
Web Design & Development
Solution architecture
Content Management Systems
Server side development in .Net and Java environments
Client side development including HTML, AJAX, Javascript and
Flash
Multichannel, multi-device experience design and build
Facebook and social channel apps
Brand channel identity design and guidelines
Programme Management
Programme management in complex stakeholder environments
Management of eCRM programmes and ESPs
Management of digital brand assets and channels
Digital Media Advertising
Video and rich media
Multi-format digital media display
Interstitials and digital idents
Candi Bite
In sub-zero temperatures, we spent 3 days in a cauliflower field to capture the perfect photograph for Morrisons.