Have a look at some of our most recent work below. If you'd like to see more examples please contact Deborah, Managing Director, at deborah@candi.co.uk
Re-inventing instant photography for a digital age
Polaroid, the iconic brand that pioneered instant photography is transforming into a cutting-edge consumer electronics brand with the same spirit of playful invention that has always been loved for.
As Polaroid's agency of record in Europe, we are strategic lead for this iconic brand across consumer touch-points for the launch of an exciting new range of products.
In this capacity we establish central campaign strategy and creative platforms. We develop key visuals and global digital mechanics and we provide toolkits, customisable assets and briefing packs for local offices. We also localise materials to the locale's specific context and requirements.
Philippe Kalmbach, Executive Vice President General Manager EMEA & WW Lead Printing Digital Products at Polaroid Petters Group, says of Candi: "Definitely a good business partner and an agency I would recommend."
Live your dreams
Britain's four million tweens have a spending power of over £3 billion a year. Computer games are increasingly on the shopping list for girls as well as boys, but their interests tend to be rather different.
Leading interactive entertainment brand, Ubisoft, understands that tween girls are ambitious and already planning their future. This is reflected in their choice of games.
Girls want involving characters, immersive plots and realistic themes that reflect their ambitions. The Ubisoft Imagine platform allows girls to explore their dreams in a constructive, educational and fun way.
Candi worked in an integrated team to develop a campaign for the latest releases of Ubisoft Imagine Games, which include Imagine Girl Band, Teacher and My Secret World.
Leveraging the faces of the Imagine brand, Holly Willoughby and Fearne Cotton, Candi has designed a campaign microsite that acts as an engaging destination for TV, online advertising and PR.
To introduce the concept of living your dreams, the site invites girls to try the Imagine star profile maker, which gives them a star name, a customised picture and a story to download or print out.
Supporting PR activities for each game release, site visitors have the chance to experience their dreams for a day, and see behind-the-scene footage from the TV shoot.
Mark Slaughter, Marketing Manager at Ubisoft, says "Candi have demonstrated that they understand the brand and the audience and have delivered an engaging online experience for our target consumers."
